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SUMMARY:Marketing Strategies for Entrepreneurs: Learning the Basics Worksh
 op
UID:132021
DTSTAMP:20260511T085200Z
DTSTART:20250324T220000Z
DTEND:20250324T233000Z
LOCATION:New Canaan Library, 151 Main Street, New Canaan, CT 06840, United
  States
ROOM: Craig B. Tate Conference Room
DESCRIPTION:Many small business owners in their first few years in busines
 s focus on selling their products or services via tactics involving digita
 l or social media. What is lacking is a marketing plan or strategy that co
 uld enable them to be strategic and targeted in their efforts. This worksh
 op will be focused on helping small business owners develop effective mark
 eting strategies to grow their brand, attract customers, and increase sale
 s. You will learn about:The marketing mindsetHow to develop a marketing p
 lanSome key metrics like customer acquisition cost and customer lifetime v
 alueThe marketing funnelTraditional versus digital mediaOne critical onlin
 e platformREGISTER HERE Presenter: Sharon Herrman.  Sharon Herrman is a 
 fractional Chief Marketing Officer at MarketingEvolved.co, offering leader
 ship and strategy to shift ecommerce and digitally-powered companies to gr
 eater levels of performance. She offers insight and expertise garnered fro
 m her career in Fortune 50 consumer products companies, launching her own 
 ecommerce business, establishing effective marketing programs for local co
 mpanies, and from teaching digital advertising as an adjunct professor at 
 Sacred Heart.  
URL:https://www.newcanaanlibrary.org/event/hold-score-fairfield-county-eco
 nomics-class-132021
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