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SUMMARY:Marketing Warfare: Winning Business in a Competitive Environment
UID:202914
DTSTAMP:20260421T103400Z
DTSTART:20260507T220000Z
DTEND:20260507T233000Z
LOCATION:New Canaan Library, 151 Main Street, New Canaan, CT 06840, United
  States
ROOM: Craig B. Tate Conference Room
DESCRIPTION:SCORE of Fairfield County Presents: Marketing Warfare: Winning
  Business in a Competitive EnvironmentIn today’s competitive environment
 , marketing is a war where the 'enemy' is the competition, and &
 #039;the ground to be won' is the customer. While satisfying customer
  needs is essential, success will also depend on your ability to outwit, o
 utflank, and outfight your competition.Attendees will learn: What are the
  four basic types of warfare strategies you might choose to wage? The mar
 ket situations in which each of these strategies makes sense. Which of th
 ese strategies would give you the best chance of winning in your market? 
 How you can 'compete-with-advantage' in your market. How can yo
 u differentiate your product/service to stand out in your market? Example
 s of a number of businesses (large and small) who have succeeded by adopti
 ng and executing the appropriate strategy. REGISTER HEREPresenter: Peter 
 EngstromPeter is the founder and Managing Director of Mainly Marketing –
  a consulting firm that has been helping businesses increase their marketi
 ng effectiveness and profitably grow sales for more than 35 years. Clients
  have included EG&G, Cutler-Hammer, EATON, Kollmorgen, Panasonic, Sign
 al Transformer, and Eaton. In addition, he founded two American firms, ser
 ving as their COO and profitably growing each entity into a market share l
 eader in North America. He is also an Adjunct Professor at Sacred Heart Un
 iversity teaching various undergraduate and graduate marketing courses.
URL:https://www.newcanaanlibrary.org/event/draft-excel-202914
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