Marketing Warfare: Winning Business in a Competitive Environment

SCORE of Fairfield County Presents: Marketing Warfare: Winning Business in a Competitive Environment

In today’s competitive environment, marketing is a war where the 'enemy' is the competition, and 'the ground to be won' is the customer. While satisfying customer needs is essential, success will also depend on your ability to outwit, outflank, and outfight your competition.

Attendees will learn:

 What are the four basic types of warfare strategies you might choose to wage?
 The market situations in which each of these strategies makes sense.
 Which of these strategies would give you the best chance of winning in your market?
 How you can 'compete-with-advantage' in your market.
 How can you differentiate your product/service to stand out in your market?
 Examples of a number of businesses (large and small) who have succeeded by adopting and executing the appropriate strategy. 

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Presenter: Peter Engstrom

Peter is the founder and Managing Director of Mainly Marketing – a consulting firm that has been helping businesses increase their marketing effectiveness and profitably grow sales for more than 35 years. Clients have included EG&G, Cutler-Hammer, EATON, Kollmorgen, Panasonic, Signal Transformer, and Eaton. In addition, he founded two American firms, serving as their COO and profitably growing each entity into a market share leader in North America. He is also an Adjunct Professor at Sacred Heart University teaching various undergraduate and graduate marketing courses.